Blue cross & blue shield of rhode island
Industry: Health Insurance
Services Provided: Full-time social media manager
Platforms Managed: Facebook, X (formerly Twitter), and LinkedIn
Years Managing: 2019-2021
blue across rhode island
Annual social media campaign from mid-July to mid-September, promoting the company’s annual day of service. There was a giving component, where people could vote for an organization to receive additional funding for their project. The voting was promoted on Facebook. Images and videos from the volunteer sites were shared across Facebook, Instagram, and LinkedIn.
facebook live
virtual fitness classes
During the COVID-19 pandemic, the company launched a Facebook group where live, virtual fitness classes where held Monday-Friday, to replace the in-store fitness classes that were previously held. I was responsible for setting up the daily livestream, promoting the Facebook group, and sharing the class schedule.
COVID-19 Updates
During the COVID-19 pandemic, social media was the fastest way to communicate quickly changing health guidelines and benefit updates.
